The 25 Best AI Marketing Tools to Increase Your Reach in 2024

Edwin Marketing
17 min readJan 14, 2024

Artificial intelligence marketing tools are reshaping digital marketing. Leveraging machine learning and automation, AI marketing platforms help marketers work better and smarter.

From predicting trends to creating content, AI tools enhance efficiency. They provide data insights and recommendations for optimizing campaigns. Many even integrate with existing platforms like social media or email.

As AI continues to evolve, marketers must learn how these tools can boost results. The key is finding solutions tailored to your unique business needs and goals.

This guide will explain everything you need to know. We’ve handpicked the top 25 AI-powered products for digital marketing and sales professionals in 2023.

What is AI Marketing?

Before diving into the tools, let’s quickly explain AI marketing. It refers to leveraging artificial intelligence technologies for marketing and sales objectives.

This includes machine learning, natural language processing, and other intelligent capabilities. When applied to advertising, branding, lead generation, and more, AI helps optimize performance.

Marketers use AI-driven software bots and analysis instead of relying solely on human abilities. This allows for:

  • Better personalization at scale
  • Increased efficiency through automation
  • Improved campaign insights from big data

AI marketing spans many solutions like:

AI Content Creation

<! — Make this H2 →Writing blogs, social posts, and more

Predictive Analytics Identifying trends and making data-based decisions

Audience Segmentation Targeting customized groups based on needs

Marketing Automation Triggering emails, ads, and workflows

Chatbots & Conversational AI
Human-like interactions at scale

The benefits range from saving time and money to increased revenue and lower customer acquisition costs. Now, let’s explore the top tools in AI marketing.

Why AI Marketing Matters

Before diving into the top tools, it helps to better understand why AI marketing solutions matter:

Increased Efficiency & Productivity

AI eliminates tedious tasks through automation. You’ll save substantial time across activities like writing, research, analysis, campaign management, and more.

Better Insights & Optimization

AI extracts key insights from huge datasets beyond human abilities. It enables better decision-making with predictive modeling and performance tracking.

Higher Conversions & Lower Costs

Tools like chatbots and smart content better engage your audience. This increases conversions, ROI, and other metrics while decreasing associated costs.

More Personalization & Relevance

AI algorithms study customer data to determine microsegments and predict needs. This allows for personalized, relevant messaging at scale.

Consistent Testing & Innovation

The ability to continuously A/B test content while exploring creative ideas allows for nonstop optimization.

Now that you better understand the potential, let’s explore the top 25 AI marketing tools for 2023.

1. Jasper.ai — Best All-in-One AI Marketing Platform

Jasper.ai is currently the most powerful AI marketing platform. Integrating content generation, SEO optimization, predictive analytics, and more it’s an all-in-one solution.

Ideally suited for enterprise needs, Jasper helps teams break through previous limits by leveraging artificial intelligence.

Key Features

  • Blog Post Writing
  • Landing Page Copywriting
  • SEO Audit & Recommendations
  • Competitor & Market Research
  • Predictive Analytics & Insights
  • Attention-Grabbing Headlines
  • Business Intelligence Dashboards
  • Automated Social Post Creator
  • Whitepaper Structuring & Writing
  • Press Release Writing

For content alone, Jasper swiftly creates blog posts, social updates, and other assets to fuel your digital marketing. The built-in SEO tools optimize this content for organic search and conversions.

Meanwhile, powerful analytics track performance across channels to determine successes and areas for improvement. You’ll stay steps ahead of competitors with the robust suite of AI marketing capabilities.

While enterprise-focused, Jasper offers plans for businesses of all sizes. And as part of Anthropic, it meets trusted safety standards for responsibly applied AI.

Ideal For

Mid-market and enterprise companies looking for an integrated platform to amplify digital marketing and modernize processes.

2. Copy.ai — AI Content & Copywriting Assistant

Founded in 2019, Copy.ai focuses specifically on AI content generation and copywriting. The advanced natural language capabilities help individuals and teams across industries create text like:

  • Blog posts
  • Social media captions
  • Video scripts
  • Advertising copy
  • Landing pages
  • Email newsletters
  • Marketing collateral

With just a few prompts, Copy.ai returns lengthy and high-quality drafts covering your concept. Configure the tone, keywords, purposes, or other parameters as you desire.

Built on top of GPT-3, it’s one of the most accurate AI writing assistants available. I’ve created 4,000+ word guide-style posts in minutes without any awkward phrasing.

Key Features

  • Lengthy, detailed content creation
  • 1,000–5,000+ word blog posts
  • 500+ word social posts
  • 10,000+ character landing pages
  • Conversational, audience-focused tone
  • Appropriate headings & media formatting
  • Keyword targeting for SEO
  • Adjustable reading level
  • Plagiarism checks
  • Google Docs integration

With integrations across other marketing & sales platforms, Copy.ai is an versatile content engine. It follows ethical AI principles for safe use across industries.

Ideal For

  • Bloggers
  • Social media managers
  • Marketers
  • Advertisers
  • Writers of all types
  • Small business owners

Freelance writers, agencies, enterprise organizations, remote employees, and personal brands will appreciate Copy.ai for fueling consistent idea generation and draft creation.

3. INK Amplify — AI Writing Assistant

Another rising AI content creator is INK Amplify. Going beyond basic grammar checks, it writes full-length posts for you in seconds.

After entering a title, topic, tone, target audience and other quick details, INK Amplify returns lengthy, relevant drafts. It even suggests related questions that readers may ask.

Using advanced natural language generation and GPT-3, the posts suit informational blogs, Quora answers, social updates, emails, and more.

Key Features

  • Detailed blog post creation up to 1,500 words
  • Adjustable tones like informative, friendly, professional
  • Audiences including executives, students, women
  • Suggested questions from readers
  • Outline formatting cleanup
  • Plagiarism checks
  • Google Docs integration

For individuals overwhelmed with writing demands or teams creating a constant stream of digital content, INK Amplify solves the idea generation and drafting friction.

Ideal For

  • Bloggers
  • Marketers
  • Support teams
  • Sales professionals
  • Consultants / advisors
  • Researchers
  • Remote workers

If you find yourself staring at blank screens or endlessly editing posts until they sound right, give INK Amplify a try.

4. rytr — AI Writing Assistant

rytr positions itself as a concierge for writing marketing copy and long-form blog content. After a back-and-forth chat where you provide key details, rytr delivers relevant first drafts.

It asks thoughtful questions before getting to work like your target customer profile, goals, desired tone, related topics to cover, keywords to optimize for, and more. Once submitted, rytr returns lengthy posts for you to refine as desired.

Key Features

  • 600–1,500 word blog posts
  • Landing page copy
  • Social media posts
  • Sales copy
  • Video scripts
  • Email sequences
  • Press releases

This conversational approach creates tailored drafts so you spend more time optimizing vs structuring content from scratch. I’ve also found rytr can accurately adopt brand voice guidelines.

For rapidly ideating and writing buyer-focused copy across formats and contexts, rytr is a helpful AI blogger.

Ideal For

  • Bloggers
  • Marketing teams
  • Sales managers
  • Small business owners
  • Personal brands

If you want an AI writing assistant to ease the burden for consistent blogging, advertising, and documentation, give rytr a try.

5. Shortly AI — AI Website Copywriter

Creating standout website copy is challenging. Shortly AI solves this headache for ecommerce brands, bloggers, agencies and beyond.

After entering your website or product URLs, Shortly scans the pages and makes smart revision suggestions. This includes rewriting blocks of copy using persuasion best practices tailored to your goals.

Shortly also creates new product descriptions, FAQs, testimonials and more website copy from scratch. The AI assistant analyzes your brand voice to ensure consistent messaging across assets.

Key Features

  • Improved Website Copy
  • New FAQs & Testimonials
  • Detailed Product Descriptions
  • Welcome Email Sequences
  • Landing Page Content
  • Persuasive Advertising Copy
  • Tone Of Voice Analysis

With just a few clicks, Shortly uplifts website experiences to turn more visitors into customers.

Ideal For

  • Ecommerce brands
  • Shopify stores
  • SaaS companies
  • B2B service providers
  • Bloggers

If poor copywriting or inconsistent messaging hurts conversions, Shortly AI can help.

6. Writesonic — AI Content & Email Generator

Writesonic positions itself as an advanced AI content generator and email assistant. After answering a quick questionnaire, Writesonic produces relevant blogs, product descriptions, website pages and more.

The email features also allow you to create detailed cold email outreach sequences based on ideal customer profiles. This includes follow-up messaging to increase engagement.

Key Features

  • Cold email templates
  • Drip campaigns
  • Customer research
  • Competitor analysis
  • Blog posts
  • Social media posts
  • Website page copy

Beyond writing, Writesonic condenses text and summarizes long articles into brief overviews. If you want AI to tackle business writing tasks from research through execution, explore its generous free trial.

Ideal For

  • B2B marketers
  • Bloggers
  • Ecommerce brands
  • Writers of all types

For end-to-end long-form content creation and cold email outreach, Writesonic is a robust AI toolkit.

7. Churchill Copywriter — Long-Form Assistant

Specializing in long-form copy, Churchill Copywriter is an AI writing assistant for ads, blogs, emails and more. Using advanced natural language generation, it creates detailed drafts customized to your goals.

After chatting about topics, keywords, target reader profiles and tone, Churchill gets to work. The AI copywriting assistant also suggests titles and headlines to improve engagement.

Key Features

  • Detailed long-form assistant
  • Advertising copy
  • Blog posts up to 5,000 words
  • Landing page copy
  • Email sequences
  • Enhanced engagement

For marketers and agencies pressed for time, Churchill writes complete drafts to accelerate campaign execution. This allows you to focus efforts on strategy and refinement.

Ideal For

  • Bloggers
  • Marketing teams
  • Ad agencies
  • Ecommerce brands
  • B2B service providers

To instantly develop well-researched ideas into long-form copy, Churchill is a versatile AI writing sidekick.

8. CopyMonkey — AI Copywriting Generator

Founded in 2022, CopyMonkey focuses exclusively on AI copywriting with speed and quality. Submit a basic overview or voice recording explaining your project needs and desired outcomes. CopyMonkey handles the rest.

Powered by GPT-3, CopyMonkey creates marketing copy across formats like:

  • Landing pages
  • Social media posts
  • Advertisements
  • Product descriptions
  • Welcome emails
  • Cold outreach

CopyMonkey is also one of the fastest professional AI copywriting tools tested. Within seconds, it generates tailored messaging to help your brand connect with customers.

Key Features

  • Marketing copy generator
  • Advertising assistant
  • Product description writer
  • Landing page creator
  • Welcome email sequences
  • Cold email outreach

For startups, small businesses, agencies and enterprise teams looking to scale high-converting marketing copy, CopyMonkey is an ideal AI-powered solution.

Ideal For

  • Startups
  • Small business owners
  • Bloggers
  • Marketing teams
  • Agencies

To instantly develop well-researched ideas into long-form copy, Churchill is a versatile AI writing sidekick.

9. Conversion.ai — AI Landing Page Copywriting

As another AI copywriting tool, Conversion.ai focuses specifically on high-converting landing pages. The templating and writing capabilities rapidly create pages that convert.

After chatting about your offering, Conversion.ai suggests the best page structure. You then approve content blocks generated like headlines, subheads, bullet points, testimonials and other key assets.

Powered by Jarvis, the AI landing page copywriter optimizes messaging to turn visitors into leads and customers.

Key Features

  • Copywriting templates
  • drag-and-drop editor
  • personalized messaging
  • lead gen focused
  • A/B testing abilities
  • analytics integration

For marketers struggling to write strong landing page copy, Conversion.ai automates the creative process. You approve the final drafts instead of crafting everything yourself.

Ideal For

  • Agencies
  • Small business owners
  • Bloggers
  • B2B service providers
  • Marketers of all types

To rapidly test landing page copy variations that convert, Conversion.ai is a powerful AI toolkit.

10. ContentGal — AI Research Assistant

For high-quality data to fuel content creation and strategy, ContentGal is an advanced AI-powered research assistant. After entering keywords or talking about topics via microphone, ContentGal explores sources to generate a custom report.

You receive lengthy Word documents full of cited information to inspire ideation and writing. This includes data visualizations and spreadsheet data pulled dynamically based on key insights.

Key Features

  • Detailed Word reports
  • Spreadsheet data
  • Data visualizations
  • Conversation chat abilities
  • Voice recognition
  • Export formatting flexibility

As one of the only dedicated AI research assistants for marketers and business owners, ContentGal saves many tedious hours. The dynamic approach makes exploring trends, competitors, opportunities and audiences efficient.

Ideal For

  • Content teams
  • Marketing managers
  • Analysts
  • Strategists
  • Researchers of all types

For data-driven organizations that value insights to guide planning, ContentGal makes life easier.

11. Copymatic — AI Copywriting Assistant

Copymatic is another AI-powered copywriter specializing in small text assets. After a brief chat exchange explaining your needs, Copymatic generates ideas for marketing emails, ads, social posts, SMS messages, and more.

Submit some inspiration URLs and competitor examples if you have them to further customize results. Copymatic returns tailored short-form copy within seconds using advanced natural language capabilities.

Key Features

  • Marketing email copy
  • Social media post ideas
  • PPC Ad templates
  • Dynamic SMS messages
  • Landing page recommendations
  • Cold outreach assistance

As a flexible AI copywriting assistant for text snippets that drive action on websites, emails, and ads, Copymatic simplifies writing. The affordable subscription plans provide generous daily word limits.

Ideal For

  • Social media managers
  • Email marketers
  • PPC agencies
  • SMS campaign owners
  • Landing page creators

To eliminate staring endlessly at blank messaging documents or platforms,Copymatic helps creative pros ideate optimized copy faster.

12. Phrase — AI Content Writing Studio

Phrase is an AI content writing web studio with media abilities like basic design creation. After answering a short survey about your needs, Phrase craft custom posts and graphics.

The AI assistant also creates content briefs, outlines, and video scripts to fuel planning. Beyond text, it designs basic images, logos, ads, and presentations. Phrase even auto-generates ALT text for website accessibility.

Key Features

  • Blog post writing
  • Social media post creator
  • Ads & banner maker
  • Presentation builder
  • Content outlines & briefs
  • Logo maker
  • ALT image text generator

For individuals and teams needing to regularly ideate, produce and share visual content across digital channels, Phrase is a versatile studio. The affordable subscription plans integrate nicely with collaboration platforms like Slack.

Ideal For

  • Bloggers
  • Social media managers
  • Small business owners
  • Startups
  • Designers
  • Remote workers

As an AI-powered digital creation suite, Phrase helps enterprise, agencies, and personal brands collaborate to develop consistently high-quality content with design abilities.

13. Peppertype.ai — AI Content Creation Platform

Peppertype.ai positions itself as an end-to-end content creation and collaboration platform enhanced by AI. After setup, the assistant ideates relevant blog post topics and headlines for your approval.

After picking favorites, Peppertype writes full articles from outlines to thousand-word drafts. The document editor also helps you refine posts for tone, formatting and engagement.

For consistency, the platform analyzes your past online content to determine optimal topics, keywords and other elements tailored to your brand. This saves time while elevating quality.

Key Features

  • Content ideation brainstorming
  • Blog post writing
  • Copyediting abilities
  • Document collaboration
  • Custom formatting
  • Plagiarism checker
  • Brand voice analyzer

Peppertype is one of the few AI tools crafting ideas in addition to writing full-length posts. The team dashboard also allows enterprise content creators to streamline efforts.

Ideal For

  • Bloggers
  • Marketing teams
  • Agencies
  • Writers
  • Small business owners

For an end-to-end content creation platform that handles planning through drafting optimized for your brand at scale, Peppertype is a robust choice. It centralizes efforts to help teams work efficiently.

14. Content Brewer — AI Writing Web App

As a self-described AI content brewery, Content Brewer creates custom blog posts and social media updates after answering a few key questions. The web app chat walks you through details like topics, tone, types of media to include, keywords, related questions and more.

After submitting, Content Brewer returns lengthy Word documents to use across your website, emails, and other platforms. The posts suit publishers, personal brands, small businesses and remote teams needing high-quality drafts to amplify online reach.

Key Features

  • 700–1,000 word blog posts
  • Social media post ideas
  • Keyword targeting
  • Custom tones of voice
  • Related questions
  • Graph integrations

As a user-friendly AI article brewery, Content Brewer makes web writing efficient for individuals and teams through automation. After a quick chat exchange, the intelligent assistant delivers.

Ideal For

  • Bloggers
  • Marketing teams
  • Small business owners
  • Remote workers
  • Consultants / advisors

To eliminate digital writer’s block and wasted hours trying to structure effective posts, Content Brewer helps professionals ideate and write at scale.

15. Verblio — Human Writers & AI

As a different approach combining AI technology with human creativity, Verblio is a managed marketplace matching projects to expert writers. After ordering a custom post, Verblio’s algorithm assigns the request to a writer with relevant domain experience.

Along the way, AI capabilities like Grammarly refine drafts to boost quality. This fusion approach provides the ideas, personalization and refinement needed for high-authority blogging.

Key Features

  • Human writers matched to topics
  • Custom blog posts
  • SEO optimization
  • Expert editing & proofreading
  • Grammarly integration
  • Content marketing capabilities

The AI improves submissions from bloggers, marketers, copywriters and subject matter experts available for hire based on budgets and timelines.

Ideal For

  • Enterprise brands
  • Marketing teams
  • Publishers
  • Small business owners
  • Startups

To delegate custom writing for strategic business blogging, Verblio’s talent marketplace and AI refinements help leaders create more content that converts.

16. BlogNicheAI — AI Blog Writer & Research

As an AI blogging assistant, BlogNicheAI performs content research before writing custom posts. After identifying trending topics and questions around your niche, BlogNicheAI delivers tailored articles for your brand.

The AI-powered blogging tool structures posts around target keywords including related questions and media to boost engagement. With just a niche and keywords, BlogNicheAI handles researching through writing to accelerate publishing.

Key Features

  • Niche audience research
  • Trend reports
  • FAQ identification
  • Topic clustering
  • Outline creation
  • 900–1,200 word blog posts

For publishers and small business owners looking to rapidly ideate on-trend content optimized for conversions, BlogNicheAI makes light work of constant blogging demands.

Ideal For

  • Bloggers
  • Marketing teams
  • Small business owners
  • Personal brands
  • Consultants / advisors

To eliminate digital writer’s block around niche content that targets buyer needs, BlogNicheAI explores interests then delivers actionable drafts.

17.Compose.ai — AI Writing Assistant

Email copywriting platform Compose.ai leverages artificial intelligence to create better performing messages. Beyond writing drafts, Compose assists with pre and post-send optimizations.

Powered by a dataset of 100 million emails and GPT-3, Compose analyzes past email performance and A/B tests new variations. After crafting your next campaign, it predicts engagement rates while making suggestions to improve open and click-through rates.

Key Features

  • Email copywriting
  • Subject line scoring
  • Performance tracking
  • Sync workflows
  • Pre-send optimization
  • Post-send recommendations

For email marketers, small business owners, agencies and enterprises seeking to improve campaign metrics through AI capabilities, explore Compose’s generous free plan.

Ideal For

  • Email marketers
  • Ecommerce brands
  • Marketing teams
  • Agencies
  • Bloggers

To eliminate guesswork around high-performing email copywriting and get predictive insights for optimization, Compose integrates beautifully with leading CRM and email service platforms.

18. ImprovMX — AI Email Copywriting

ImprovMX is another robust AI tool for creating high-converting email campaigns. After linking your email platform account, ImprovMX studies your past newsletters and campaigns to learn tones and topics performing best.

You can then leverage its AI copywriting abilities to automatically generate new email sequences, campaigns, welcome drips, holiday messaging and more. ImprovMX writes each email before scoring its predicted performance.

Key Features

  • AI email copywriting
  • Performance prediction
  • Automated sequences
  • Welcome drips
  • Holiday campaigns
  • Subject line scoring

For email professionals managing campaigns across ecommerce stores, online courses, blogs and other digital assets, ImprovMX creates highly relevant messaging completely tailored to your brand voice and audience interests.

Ideal For

  • Email professionals
  • Course creators
  • Ecommerce stores
  • Marketing teams
  • Agencies

To eliminate staring endlessly at blank email drafts or settling for generic messaging, ImprovMX automatically produces customized sequences predicted to deliver results.

19. Keywords For Youtube — AI Video SEO Tool

As YouTube continues dominating online video, creators compete fiercely for views. Keywords For Youtube leverages AI to recommend optimized tags, titles and descriptions.

After adding a link to your YouTube channel or video, Keywords For YouTube studies the content and your metadata setup. It then suggests improvements to help get found by your ideal audience.

Key Features

  • Metadata suggestions
  • Keywords research
  • Ranking analysis
  • Performance tracking
  • Transcription abilities
  • Thumbnail analyzer

For YouTubers, vloggers, influencers and video marketers looking to improve organic visibility and engagement, Keywords For YouTube is a robust toolkit.

Ideal For

  • YouTubers
  • Vloggers
  • Video creators
  • Influencers
  • Marketing teams

To refresh vide strategies with AI-generated recommendations, Keywords For YouTube integrates nicely with popular platforms like TubeBuddy, VidIQ and others.

20. Social Bu — AI Social Media Manager

Social Bu positions itself as an AI social media manager and marketing platform to auto-post across channels, identify influencers, advertise, analyze performance and more.

After connecting accounts from Twitter to Instagram to Facebook, Social Bu studies your messaging patterns, engagement rates and followers. It then strategizes the best content to create, suggests relevant influencers to partner with and tracks analytics to inform optimizations.

Key Features

  • Auto social posting
  • Influencer discovery
  • Paid partnership automation
  • Analytics & tracking
  • Engagement monitoring
  • Audience analysis

For personal brands, small business owners and marketing teams needing an automated platform to improve reach and resonance on social channels, Social Bu is full-service.

Ideal For

  • Personal brands
  • Influencers
  • Small business owners
  • Marketing teams
  • Agencies

To refresh social strategies with AI-recommended growth tactics, Social Bu integrates nicely with leading platforms like Facebook, Instagram, Twitter, LinkedIn and Pinterest.

21. HubSpot Marketing Hub — All-In-One Marketing Platform

As an industry leader, HubSpot Marketing Hub centralizes CRM, email marketing, analytics, ads and more within one robust system enhanced by AI.

Features like Smart Content use machine learning to optimize and personalize messaging like blog posts and emails for higher conversion rates. Meanwhile, HubSpot’s conversational chatbots scale campaign management through automation.

Key Features

  • Conversational chatbots
  • Smart content creation
  • Email marketing
  • Landing pages
  • SEO recommendations
  • Predictive lead scoring
  • Campaign analytics

For enterprise businesses, HubSpot Marketing Hub is an all-in-one command center to streamline systems, gather data insights, save time and accelerate growth. The AI tools help activate personalized messaging instantly.

Ideal For

  • Enterprise businesses
  • Agencies
  • Mid-market companies
  • Developers / tech brands
  • Ecommerce platforms

For substantial marketing teams with big budgets deploying sophisticated campaigns across channels, HubSpot Marketing Hub centralizes activities for optimization.

22. Uberflip — AI-Powered Content Experience Platform

Uberflip positions itself as a content experience platform for marketers and sales teams to create personalized journeys that convert. Leveraging visitor data and AI-powered analytics, Uberflip helps you take the right actions.

You can build interactive content hubs with gated offers, integrate webinars & newsletters, customize access and leverage other ways to provide value during the buyer’s journey not interrupt it.

Key Features

  • Interactive content hubs
  • Personalized experiences
  • Webinar integrations
  • Newsletter builder
  • Lead capture options
  • Advanced analytics

For B2B brands wanting to centralize owned media assets into customized buyer journey maps powered by intelligence, Uberflip helps enterprise businesses scalerevenue.

Ideal For

  • B2B enterprises
  • Tech brands
  • Financial services
  • Business consultants / advisors
  • Agencies with multiple integrated content types

Uberflip positions itself as the central content experience suite for businesses with multiples resources to share and requiring customization with personalization for each account.

23. SEMrush — SEO & Content Toolkit

With advanced SEO and content tools, SEMrush helps marketers get found. Beyond tracking keyword positions, SEMrush audits technical facets like site speed and mobile optimization.

The software makes recommendations to improve page ranking factors both on and off site. You can research competitors, monitor earned backlinks and leverage shared content analysis to inform blogging.

Key Features

  • SEO audits
  • Backlink tracking
  • Ranking reports
  • Competitor research
  • Content gap finder
  • Site crawl evaluator

Trusted by leading enterprises and agencies, SEMrush provides robust SEO capabilities to own the first page of Google for valuable search terms.

Ideal For

  • SEO agencies
  • Enterprise brands
  • Local businesses
  • Bloggers
  • Marketing teams / SEO managers

For businesses who want to track competitors, identify content gaps and receive technical / link building advice to reach more buyers, SEMrush is a go-to toolkit.

24. Google Analytics — Marketing Analytics & Intelligence

The free Google Analytics platform helps marketers measure and optimize performance by understanding customer interactions across devices and channels.

Connecting data from your web pages, ads, YouTube content, email campaigns and more, Google Analytics provides a 360-customer view leveraging machine learning. You gain better clarity around journeys to create personalized experiences reducing churn.

Key Features

  • Journey mapping
  • Traffic source analysis
  • Location based tracking
  • Cohort analysis
  • Multi-channel funnel views
  • AI-powered insights

For marketing teams both small and enterprise-level needing to centralize data for a single source of intelligence, Google Analytics is the industry leader. It scales from the earliest startup stages into the future as you grow.

Ideal For

  • Startups
  • Enterprise brands
  • Ecommerce businesses
  • Agencies
  • Marketing teams / Managers
  • Bloggers / Publishers

If you aren’t already using Google Analytics as the free intelligence engine behind decisions, now is the time. Connect it with other platforms like SEMrush for greater capabilities.

25. Mailchimp — Email Marketing Platform

Lastly, Mailchimp pioneered easy email marketing helping small businesses and top global brands alike grow their audience.

Beyond newsletter and campaign creation, Mailchimp’s automation workflows trigger personalized experiences like email sequences, push notifications, ads retargeting and more based on subscriber actions.

Advanced analytics and AI companion Freddie suggests improvements for open rates, click through-rates and other engagement metrics crucial to ROI.

Key Features

  • Email campaign creation
  • Pre-built templates
  • Automated workflows
  • Landing page builder
  • Predictive analytics
  • Freddie AI assistant

Trusted by millions, Mailchimp make scalable email marketing approachable for new startups through experienced pros sending billions of emails.

Ideal For

  • Startups
  • Small business owners
  • Bloggers
  • Ecommerce brands
  • Agencies
  • Marketing teams

For affordable email marketing that seamlessly integrates with over 250+ business apps, Mailchimp should be your default newsletter platform to drive repeat sales.

Choose the Best AI Marketing Tools For You

And there you have it — the 25 best AI marketing tools available to level up lead generation, branding and advertising in 2023.

From all-in-one suites like Jasper or niche-specific copywriting wizards, artificial intelligence capabilities will transform digital experiences across contexts and stages.

But not all products are created equal. To realize benefits, focus software selection on addressing your top problems constraining growth.

Do you need to:

  • Quickly create high-quality content that converts?
  • Send more hyper-targeted email campaigns?
  • Refresh SEO strategies to outrank competitors?
  • Automate robust workflows across marketing channels to provide personalized experiences fittng audience needs?

And most importantly, think critically about whether core AI ethics and safety norms have been addressed by potential vendors to minimize risks as this powerful tech continues rapidly evolving.

By picking tools strategically suited to business objectives, budgets and values, your 2024 marketing machine will run smarter than ever before.

Over to you, explore the solutions above and let me know which you plan to test first.

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